These problems led Backstage to create EventFi — a decentralized ecosystem reshaping audience engagement, revenue streams and financing. 

After four years of research and development, Backstage is introducing the world’s first blockchain-based EventFi ecosystem. Now, the industry can: 

• Implement comprehensive technological integration to unify and streamline public gathering processes.

• Capitalize on the untapped parallel economy by offering an endless variety of physical and digital experiences and products. 

• Provide easier access to funding and reduce financial burdens on event organizers thanks to liquidity pools, decentralized exchanges, investors and more. 

Indeed, the future of events will be powered by blockchain and Backstage is leading the way, merging blockchain with real world assets, such as tickets, experiences, loyalty programs and more, to deliver the best possible user experience and maximize success for event organizers. 

Backstage’s Innovative Ecosystem Makes EventFi Possible

Backed by renowned artists and industry key players, Backstage is a decentralized ecosystem reshaping the public gathering industry. Four parts of the Backstage ecosystem will not only empower the industry to function as seamlessly and efficiently as possible, but also will revolutionize audience engagement, maximize revenue streams, and make financing truly effective and accessible. 

These four parts are: 

• The Marketplace: An entertainment B2B2C hub for the Industry

• BKS Wallet: Offering seamless, intuitive crypto and NFT storage, automatically generated upon Marketplace profile signup

• POS System: A user-friendly POS integration across the Backstage Network, enabling crypto payments and leveraging project volumes for growth

• The Launchpad: A financial hub reshaping event financing dynamics with DeFi

The Benefits of EventFi for Fans

For event-goers, these four parts of the ecosystem ensure access to a greater variety of events at a more affordable cost, as well as the chance to utilize crypto wallet and payments technology for seamless transactions and storage of tickets and digital memorabilia. You can also easily use fiat currency within the wallet and with the POS system. 

By using the Marketplace, fans get access to other benefits, such as transportation, hospitality and experiences. They also earn loyalty rewards each time they use the Marketplace to buy events, products and experiences. 

Just look at the great events Backstage has already brought to fans!

For those who chose to use and hold Backstage’s BKS token, the rewards are even greater. BKS holders get discounts on events and products, plus other incentives like VIP experiences. They can also earn staking rewards for holding BKS in their wallet. 

The Benefits of EventFi for Organizers and Investors

For event organizers, these four parts of the ecosystem present the opportunity to diversify revenue streams and maximize return on investment. On the Marketplace, businesses can offer products such as event services, loyalty memberships, digital goods, tickets and more. This can help increase the revenue of each event. 

By utilizing Backstage’s POS system, event organizers finally can unlock the huge crypto payments market, while still offering traditional payment methods such as cash, debit and credit card. Plus, the POS system has super-low fees — another advantage for bars, venues, museums and other event spaces. This all should drive more purchases, thereby increasing revenue in the long run. 

Additionally, when customers use crypto or fiat to make a purchase, the POS system automatically performs a revenue buyback, swapping stablecoins or fiat for BKS. This immediately offers businesses liquidity within the network and opens up another revenue stream: Staking! Depending on the company’s contract with Backstage, they can stake a portion of the BKS token revenue (which can create another important revenue stream for the business). 

Finally, a payments system designed to work for everyone!

The Launchpad offers another huge benefit to event organizers. Thanks to Backstage’s Launchpad, gone are the days of lacking funding to host a concert, festival or other type of event. The Launchpad connects event organizers with investors, ensuring they can get the necessary financing to make their dream event a reality. 

EventFi brings benefits to investors too. It begins with the Marketplace and Launchpad, which connect investors to promising events around the globe. Imagine being able to put money into the next big music festival! Before, such opportunities had only been available to connected large investors and venture capital funds. The Launchpad democratizes access to event investing and financing, ensuring more people can earn money from exciting events.  

The Opportunity for Backstage Is Huge

The global events industry market size is currently around $1.2 trillion USD, and is forecasted to exceed $1.75 trillion USD by 2032. This is an incredibly huge market, and even one event can have a significant impact on local economies. 

When Beyonce performed in Sweden, for example, economists said the event was responsible for a surge in pricing at hotels and restaurants and most likely helped increase the nation’s GDP. Other major artists, such as Taylor Swift, have had a similar impact on local economies across the globe. 

Backstage is already partnering with major musicians, including Martin Garrix, Ha*Ash, and Tyga, with many more A-list celebrities, artists, venues and brands coming soon. Every event has the potential to deliver significant revenue for Backstage, which directly benefits artist and venue partners, fans, and BKS token holders. 

With their EventFi platform, Backstage is poised to disrupt this massive market and capture market share. A trillion-dollar pie is on the table. Backstage is ready to grab as big a piece as possible. 

EventFi Is Ready to Revolutionize the Events Industry

EventFi isn’t just an idea. It’s already happening. To date, Backstage has more than 120K users, more than 35K smart tickets sold, and more than 260K revenue generated from Ricky Martin and Enrique Iglesias concerts. 

This is just the beginning of EventFi, but Backstage has proven its technology and business model. Now, it’s time to take the next step into the mainstream. 

Will you come along for the ride?